David Brandi: How It All Began...

Written By Andrew Ford

When I was young, I wanted to be a Doctor. Science was my thing and I can still remember the entire periodic table! 

Accounting was a subject I did as I thought it was quite easy to get good marks, but I never thought of this as a career.

Life doesn’t always work out as you plan and I didn’t quite get the marks for medicine. I was heartbroken. It’s funny how these challenges can be a blessing in disguise. So, I studied Business/Accounting at RMIT instead. 

I was really good at it but I wanted more. So I always approached my business not as an accountant but as a business owner. Which is why we scaled so fast and started buying other businesses so quickly. From the get-go, I wanted something beyond the conventional accounting firm. So, I ventured into the unknown, brainstorming new ways to attract clients, make profits, and secure a steady income. That leap of faith led me to invest all my savings in a lease for a top-level office in the city. 

Reality hit hard as expenses began to grow. I remember sitting on that bare office floor, feeling the weight of the challenge as I couldn't even afford a chair or desk! Nonetheless, I thrived on resourcefulness – finding ways to onboard clients and eventually, decking out the workspace with second-hand furniture.

Money was tight, but my passion for business fuelled the growth of the firm. As the business expanded, I realised the importance of sharing opportunities. I started mentoring and guiding young talents, watching them grow into professional business partners.

After all these years of experience, my journey is not just about my success but about helping others. I have crossed paths with some amazing people over the years, many of whom remain great friends today. I’m excited to spend more time over the Christmas break, reminiscing on some great memories of people I have worked with and companies I have been involved in. 

Entrepreneurship is a tough road, but one that has been extremely rewarding personally and professionally. Now I’m so glad I didn’t follow the path into medicine! 

Cheers,

David

Andrew Ford
Marketing expert Andrew Ford, the founder of Social Star, has discovered the secret of ‘Powerful Branding’. With a fire for unleashing people’s inner brand and developing business models to generate profit from an individual’s passions, Andrew leverages ground-breaking digital and social media marketing techniques to create digital strategies for clients to attract maximum opportunities. Having established a strong name for himself in the field, Andrew blends traditional business techniques with now-necessary tools for entrepreneurs to achieve scale, quality, and influence in their niche. Andrew’s comprehensive business background and qualifications consist of a Bachelor of Business (Marketing) (RMIT 2003), a Graduate Certificate in Management (MBA Executive Program, University of Sydney 2005), and a Masters of Entrepreneurship and Innovation (Swinburne University 2011). Continually on the cutting edge of his own education, Andrew has tested his marketing theories in forums such as the BCG Business Strategy Competition, which he won in 2005 against all Victorian MBA schools, and the Venture Cup Business Plan Competition (Swinburne University 2003), which he won in the Masters category. With experience working at Hewlett-Packard, Sensis (Telstra) and IBM, Andrew also has mentored dozens of junior staffs to help them achieve their professional goals. Meeting and influencing high-profile public figures helped Andrew to realise just how many professionals require more understanding and control of their public brands or appearance, and need help with the skills to use the many amazing free tools at their disposal to generate success. At Social Star, Andrew consults with clients to uncover their personal brand – both where it is today and where it can be tomorrow – and refine and define how that should be displayed in social media in order to attract their perfect target audience. Andrew mentors his clients to rapidly grow their business’ audiences, resulting in larger potential client bases and higher revenue. Applying formulas that integrate over twenty years of Andrew’s business experience and fifteen years of formal business education, Social Star specialises in building clarity and velocity for clients’ brands using the ‘Understand, Build and Leverage’ methodology. ‘Having a Personal Business enables people to have an authentic, congruent connection with their valued clients and partners, using their brand as the bridge,’ says Andrew. ‘I’m highly driven to work with the new breed of entrepreneurs and small business owners – people who have a passion for making the world a better place. Traditional business models are stepping aside as people follow their innermost dreams and my role is to see them operate within their values while creating wealth. Some people think you have to sacrifice what you love to be successful in your business, yet it is actually the opposite. Follow your passion and success will come.’ Lecturing at Swinburne University from 2009 to 2011 on brand dynamics and digital marketing, presenting at numerous conferences, and consulting to hundreds of clients, Andrew has seen his philosophy work that if you follow your unique path, based on your skills, experience, values and goals, you will automatically attract the opportunities you desire and achieve the success you deserve. Living his mantra, Andrew has created a successful business and attracts high-profile clients including musicians, athletes, authors, models, entrepreneurs, professionals and small business owners, helping them find their ‘why’ in their business and fulfilment in their lives. Business for Andrew is more than work, it’s personal. Running a personal business means that he is able to fulfil all of his values rather than separating his life from work. It supports his two boys while providing social opportunities, educational development, fitness opportunities, spiritual fulfilment and many valuable friendships. Social Star has now become the vehicle for Andrew to crystallise his mission in the world, to help people love what they do, supporting his ‘why’, that if more people loved what they did, the world would be a better place.
http://www.andrewford.com.au/
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